Meet The Amazing Team Behind mobileFUSEDA Diverse Team Of Talented Experts
Chief Executive Officer
Dan Nila has over thirty years of experience in Information Systems, Information Technology. Most recently Dan served as Information Technology Officer for the County of Riverside in California. He successfully managed a $150M deployment of an emergency first responder communication system. Dan has held Senior Management positions within the Technology Departments of several fortune 500 companies.
Dan has worked with Mobilefused as a Business Consultant for the past three years. Dan assisted founders Justin Elenburg and Curt Denny with corporate strategic planning. During that period, he also developed an understanding of the pay-per-call industry.
With Dan’s background in Information Systems and his knowledge of the mobile pay-per-call space he helped design and implement the Mobilefused mTrack system. The mTrack system is a technology with an integrated Smart Call Router℠ that will allow calls to be filtered in a variety of ways. It also automates the Quality Feedback Loop™, a process exclusive to Mobilefused. The QFL will analyze call quality and allow Mobilefused to provide Advertisers with feedback – improving their Cost Per Call (CPA).
Justin Elenburg, a mobile web marketing pioneer, has years of experience and has helped shape the future of affiliate mobile web marketing. He has leveraged his deep understanding of mobile affiliates & advertisers and his leadership experience to co-founded his newest venture, mobileFUSED. He has also been recognized for his dedication to his country numerous times while enlisted in the United States Air Force.
After years of executive level project management for Fortune 500 companies, Curt became an entrepreneur and in 2004 started his first real estate development business. In 2010, Curt turned his business focus to mobile marketing, specifically the pay-per-call segment and developed Mobile Technologies. In 2011, Curt Denny partnered with Justin Elenburg to form mobileFUSED.
Business Process Planning, Project Management
Mimi Nila is the Project Manager and Business Strategist for mobileFUSED. Nila is a solutions-oriented Project Manager, providing strong leadership and lending her considerable technical expertise to mobileFUSED. Mimi keeps the team focused on mobileFUSED’s day-to-day operations, defined business and client objectives. Mimi possess 20 years of experience contributing to projects as a Developer, Business Strategist and Project Manager.
Director Of Administration/Finance
Wendy brings 15 years of accounting and administration experience to mobileFUSED. She has a diverse range of experience in multiple business industries, from banking to manufacturing. Prior to joining mobileFUSED, Wendy worked at US Airways Credit Union as their Chief Financial Officer, managing the finance, accounting and collection departments. She was also involved with the strategic planning of the credit union and played an integral role during the merger process.
Jennifer comes to mobileFUSED with a broad range in experience that includes sales, project management and teaching. With her diverse professional background, Jennifer brings a unique perspective and expansive skill set to the team. Jennifer is in Business Development and Account Management with mobileFUSED. Her exceptional interpersonal communication skills coupled with her keen attention to detail allow her to provide our partners with the highest level of service and care.
Director Of Business Development
Sinan has been always been in advertising, working for Fortune 500 companies in both online and print. He has been focused on performance based advertising for the last decade, and is the Mobilefused as Director of Business Development, focusing on new client acquisition. He finds it to be the best and most challenging role of his career, committed to getting our clients the best calls on the planet.
Justus oversees mobileFUSED’s publisher relationships by identifying opportunities for partnerships and working with publishers in areas for growth and development. Being in the digital marketing space since 2007 including owning and operating a full service advertising network, content sites as well as other business ventures, he brings a strong background and understands the digital marketing, media, advertising and high growth business.
When Justin Elenburg and Curt Denny founded MobileFUSED five years ago, they were pioneers in the mobile pay per call market. But just as they understood the enormous potential for quality lead generation, they also knew the marketplace would fill up quickly with competitors – and it did. Today, search engines and social media are inundated with ads from companies promising to deliver calls and increase revenue.
So how do we stand out? The answer is simple: to always do more to help our clients grow their business than any of our competitors. Five years ago we decided to make that the core of our mission statement, and have abided by it ever since.
The truth of the matter is that the pay per call industry is an exercise in risk management. Someone purchasing inbound sales calls is for all intents and purposes taking a leap of faith that they will see a net positive return on that investment, and see it relatively quickly. A publisher who chooses to partner with us is taking a leap of faith that we can find a home for the quality calls that are generated to make their time and effort worthwhile. Therefore, it is the job of MobileFUSED to minimize that risk as much as possible – for the Advertiser and Publisher alike.
Generating and maintaining quality leads is a core principle of MobileFUSED and that is what sets MobileFUSED apart in this highly competitive industry.
The central component of our ability to generate and – help convert – the highest quality calls possible is what we call our Quality FeedbackLoop (or QFL). The QFL is our proprietary, highly focused process for our clients and publishers that begins as soon as we finalize our partnership. To start, our company principals schedule a consultation so we can learn the needs and characteristics of your industry and customer base, and also to go over our campaigns in detail so you know what to expect from us and answer any questions. After all, a partnership can only thrive if both partners are on the same page.
We then create a unique Smart Call Router (SM) so callers in our network are pre-screened before being directed to the call center – greatly increasing the quality and conversion rate. Once the calls are routed to your call center, we really go to work. We have a team of listeners who review call recordings, to monitor not only the quality of the callers, but also the capabilities of the call center reps to convert them into sales. This is the central component of our QFL. After all, turning callers into customers is what this is all about.
We deliver frequent reports to our advertisers that break down calls based on over 30 different metrics, so there is a clear understanding of not only the quality of each call, but also the results, and what could have been done differently to convert what was a lost opportunity into a sale.
In short, as Roger Staubach once said, “There are no traffic jams along the extra mile.” We understand that for our publishers and advertisers to grow, we have to work harder and be more proactive and responsive than anyone else. That’s what our goal was five years ago, and the reason for our success today.
Please contact us to see for yourself, especially if you have been disappointed in other pay per call companies. You won’t regret it.